27 April, 2024

Advertise on the New Britain Progressive

5 mins read

Promote your business or organization on New Britain’s volunteer, online community newspaper – the New Britain Progressive!

Advertising in the New Britain Progressive will allow your business or organization to reach readers who value the community journalism and local information that is at the core of the service our newspaper provides in the New Britain community.

Our advertising rates are also affordable, and our website views have reached into the tens of thousands per month and are growing. Our weekly community events calendar is comprehensive and widely viewed in the New Britain area.

Display advertising is currently available in the online addition of the New Britain Progressive.


Banner Ads

Our premium ad products are banner ads on our website and in articles, where our readers are more likely to see your ad. These include ads above our masthead, at the top of all articles and at the foot of each article (separate products).

Rates for these premium ads are:

  • For $200 per week ad purchasers will receive:
    • Banner ad above the masthead.
    • Ads hyperlinked to ad purchaser’s website.
  • For $200 per week ad purchasers will receive:
    • Banner ad at the top of all articles.
    • Ads hyperlinked to ad purchaser’s website.
  • For $150 per week ad purchasers receive:
    • Banner ad at the foot of all articles.
    • Ads hyperlinked to ad purchaser’s website.

A selection of other ad types

Other ad options, to fit your needs and budget, include:

  • For $175 per week ad purchasers receive:
    • A 300px wide by to 600px tall skyscraper (vertical) ad on articles and the front page.
    • Ads hyperlinked to ad purchaser’s website.
  • For $125 per week ad purchasers receive:
    • A skyscraper (vertical) ad on the front page.
  • For $100 per month, ad purchasers will receive:
    • A 300px wide by 250px tall ad on articles and the front page.
    • Ads hyperlinked to ad purchaser’s website.
  • For $75 per month, ad purchasers will receive:
    • A thumbnail sized ad on the front page.
    • Ads hyperlinked to ad purchaser’s website.
  • For $35 per week, ad purchasers will receive:
    • A 300px wide by 250px tall ad in articles and the front page.
    • Ads hyperlinked to ad purchaser’s website.
  • For $25 per week, ad purchasers will receive:
    • A thumbnail sized ad on the front page.
    • Ads hyperlinked to ad purchaser’s website.

Note that ads that appear in articles do not appear in “event” posts that are tied to our Weekly Events articles and service.


Purchasing an ad in the New Britain Progressive

To purchase an ad, please complete this form and make your payment, below.

You can contact the New Britain Progressive‘s publishing organization – the New Britain Independent Newspaper, Inc. at [email protected].

If you have ad copy, please send the image file, in .jpg format, to [email protected]. The image files of the ads must be larger than they will appear on the website:

  • Masthead banner ad image files should be 1000px wide by 100px high.
  • Article banner ad image files should be 800px wide by 400px high.
  • Skyscraper (vertical) ad image files should be 400px wide by 800px high.
  • For 300px by 250px ads, the size of the image files needed is 500px wide by 417px high.

Payments may be made online here:

Select you ad placement:

Any payment by check must be made out to the New Britain Independent Newspaper, Inc. and payment can be sent to:

New Britain Independent Newspaper, Inc.
PO Box 394
New Britain, CT 06050

Thank you for considering advertising in the New Britain Progressive, New Britain’s volunteer, community newspaper!


Note: The placement of all advertising is subject to availability, and all advertisements are subject to editorial approval, review and possible revocation at the New Britain Progressive‘s discretion. The New Britain Progressive will endeavor to ensure that ads will only be accepted and maintained if both the ad, itself, and the landing web page to which it hyperlinked contain generally positive messages, and do not contain bigotry, other repugnant views or personal attacks, but neither the New Britain Independent Newspaper, Inc. nor the New Britain Progressive can guarantee to our readers that this, or the integrity of those purchasing these ads, can always be maintained. No guarantee is made about the number of views or click-throughs that ads will receive. Any sub-site provided on the New Britain Progressive website is subject to revocation for the same reason as ads, as well as for copyright violations or any other reason, at the discretion of the New Britain Progressive or the New Britain Independent Newspaper, Inc. A prorated amount of any fee paid for a revoked ad or sub-site will be refunded, except in the case of copyright violations.